For over three decades, Jenita Stoddart played a vital role in shaping the accounting landscape of East Maitland. She was more than just an accountant—she was a trusted advisor, a mentor, and a passionate advocate for small businesses. Her accounting practice, which began in 1992, laid the foundation for what would later become the well-respected firm EM Accounting.
The Beginnings: A Vision for Small Business Support
Jenita established her accounting practice in 1992, driven by a simple yet powerful mission: to provide personalised and reliable financial services to individuals and small businesses in East Maitland and beyond. At a time when many small businesses struggled with compliance and financial management, she saw an opportunity to offer clear, practical, and friendly advice that made a real difference.
Her early clients quickly recognised her courtesy-driven approach, where professionalism met genuine care and respect. Whether it was tax compliance, bookkeeping, or business growth strategies, Jenita’s firm became a pillar of support for local entrepreneurs.
Growth and Reputation: Becoming a Trusted Name in East Maitland
Over the years, her practice grew steadily, earning a reputation for honesty, integrity, and deep client relationships. She wasn’t just an accountant—she was a business partner to many, guiding clients through financial challenges and celebrating their successes.
Her approach was simple but effective:
- Clear, jargon-free advice that empowered business owners.
- A welcoming, client-focused practice that made finance less intimidating.
- Strong ethical values, ensuring every client received honest and strategic financial support.
As the business thrived, Jenita continued to evolve her services, adapting to new tax laws, business trends, and financial regulations while maintaining the personalised touch that set her apart.
A New Chapter: The Sale to Kirsty Card
After more than two decades of dedicated service, Jenita made the decision to sell her practice in 2016 to Kirsty Card, another respected professional in the East Maitland accounting community.
Under Kirsty’s leadership, the firm continued to grow and evolve, expanding its reach and refining its services while staying true to the core values Jenita had established.
The Birth of a Legend: EM Accounting
Following the transition, the practice underwent a transformation, ultimately becoming the legendary EM Accounting—a well-recognised and trusted firm in East Maitland and the wider Hunter Valley region. The evolution into EM Accounting allowed the business to:
- Expand its services to better support small businesses and individuals.
- Maintain a strong reputation for professionalism and courtesy.
- Continue fostering long-term client relationships built on trust and expert advice.
The foundations that Jenita laid in 1992 remained at the heart of the firm, even as it evolved under new leadership.
A Lasting Legacy
Today, though Jenita has moved on from the business, her impact is still deeply felt. The firm she built, now part of Easy Accountancy Pty Ltd, continues to uphold the values of client care, integrity, and professionalism that she championed.
Her vision, dedication, and unwavering commitment to her clients have left an undeniable mark on the East Maitland business community. The transition from her small practice in 1992 to EM Accounting—and now as part of Easy Accountancy—is a testament to the strength of her legacy.
For those who knew and worked with Jenita, she will always be remembered as a pioneer in local accounting, a trusted advisor, and a professional who truly cared about the success of her clients. Her story is not just one of business success, but of creating a lasting impact on the lives of those she served.
